Andreina is a digital designer with +5 years of in-house experience originally from Maracaibo, Venezuela, and currently residing in Austin, TX. She currently works as a Production Studio Designer for Whole Foods Market. Andreina Holds her degree in Visual Communication and specialization in Visual Design from Austin Community College.

Production Studio Designer | Whole Foods Market

Oct 2021 - Present

• As a Production Designer, offer technical, creative, and process support to stores and regions.

• Create and produce marketing materials that align with regional and store initiatives.

• Maintain sign databases for product teams and special programs.

• Contribute to graphic production, including scanning, proofing, compiling, archiving, and cataloging project files and documents.

• Generate digital press-ready art from senior designers' original designs.

• Ensure adherence to the company's graphic standards.

• Coordinate print production, prepare files for print, and ensure printed materials' quality.  

Graphic Designer | Halcyon coffee bar & lounge

Oct 2018 - Oct 2021

• Provide production-level design support to the Creative Manager of the Marketing department as amid-level Graphic Designer.

• Create and maintain branded collateral, such as menus, graphics, promotional items, and signage.

• Pitch innovative creative concepts, incorporate feedback from cross-departmental stakeholders, and deliver work on time to meet project deadlines.

• Assist with merchandise design for in-venue, community engagement, and brand assets.

• Revise digital and social design layouts to enhance the visual appeal and effectiveness of thecompany's marketing materials.